Craft
Before product design I spent a decade making physical things and shooting. It's not what I do today, but it's where the judgment came from — and where most of the awards live.
←Product workIndustrial Design
2016 — 2021Ceramics, furniture and objects. This is where I learned that a good idea still has to survive a material, a process and a budget — the same discipline I apply to products now.
- FORMA · Design Week México — Winner, 2018
- KEIA Furniture Design — 2nd Place, 2019
- Jump The Gap by ROCA — Finalist, 2019
- Pack Lab Awards — 2nd Place, 2018
- Vitro Perfume Design — Finalist, 2019
The FORMA brief, run by Cerámica La Mejor with Design Week México, was to design a piece representing happiness in Mexico City. We took la pirinola — the spinning top every Mexican kid grew up with — and turned its rules into a drinking game: TOMA 1, TOMA 2, TODOS TOMAN. The glass silhouette echoes the shape and the spin. Co-designed with Erandy Saraí Jurado.
- Ceramic, matte black-and-white glaze
- Matte enamel details in pink, blue and yellow
- Liquor jar 180 × 180 mm · glass 110 × 60 mm
- Set of 2 glasses + 1 liquor jar
The second piece for the same FORMA brief. Where TOMA 2 took a childhood game, this one took the wave that runs through a Mexican stadium — the coordinated, collective, briefly euphoric moment. Three silhouettes stand for the three phases of the movement, each a character whose raised arms are what you hang your coat on. Co-designed with Erandy Saraí Jurado.
- Ceramic, matte enamel in black, white, blue, green and pink
- 150 × 91 × 78 mm
- Sold as a set of 3 pieces
A redesign of the packaging for Doña María mole en pasta that keeps the brand's roots intact while giving the product a contemporary image. The silhouette quotes the molcajete and the metate — the stone tools mole was originally ground on — so the container carries the method, not just the logo. Like the packaging it replaces, it's designed for a second life: once the mole is gone, the vessel stays in the kitchen.
- Mole en pasta, Doña María
- Molcajete-and-metate silhouette
- Talavera-pattern lid over a textured stone body
- Designed for reuse after the product runs out
Photography & Film
2011 — 2021Shooting, directing and editing — from social events and sports to brand campaigns. It's where the framing instinct comes from, and it still shapes how I show work.
- Premio Nacional de Periodismo — Podio, 2020 (camera B)